A Casa de Campo golf package, one room, sixteen emails
On Thursday 8 October a US agent asked me to quote a Casa de Campo golf package for a family: 23 to 30 March 2027, «whichever accommodation is best for them».
One room. Four guests. Seven nights.
By Tuesday evening the thread had reached email number sixteen. The booking was still open.
Nobody did anything wrong. The agent is quick, knows the client well and replied within hours every time. I answered every message the same day. The resort raised nothing unusual. Six days and sixteen emails for a Casita room all the same.
Some agencies have quietly stopped offering golf. Not because it does not sell. Because the back and forth costs more than the booking pays.
This thread shows exactly where that happens. There is also one question in it, sent on Saturday night, that is the only one with real money attached. I will come back to it.
Where the hours actually went
The quote itself was the fastest part.
The seven night package at Casa de Campo® almost builds itself: room, five green fees per person with shared cart, all-inclusive and airport transfers. With dates and headcount it takes minutes. By Saturday morning the agent had the proposal, with a room upgrade to help him close.
Then the questions started. In the order they arrived:
Friday: «how many are playing?». The request did not say, and quoting a family of four with children blind means quoting wrong. The agent called the client and came back that evening: husband, wife, a twelve year old and a ten year old.
Saturday afternoon: «One last question. Is there any extra cost for the spa or horseback riding, or is that included?»
Saturday night: «Sorry to be a pain. Forwarding his last two questions.» Could an activity be swapped for spa time? And how does the golf package work if not everyone plays?
Sunday: a link to another operator’s offer, which according to the client included that swap.
Monday: the total of the competing quote.
Tuesday: «Very close to committing. They were just hoping for some kind of spa credit for his wife.»
The «last question» arrived three times. None of them was hard. All but the competitor’s price could have been predicted on Thursday.
The maths that never reaches the spreadsheet
Earlier this year I wrote about golf group profitability and the sum most operators never do: commission divided by the real hours a file eats.
This thread adds a detail. The hours are not in the quoting. They are in answering what the quote left unanswered.
Each question is cheap on its own. Ten minutes to read, ten to check, five to write. But each one opens a 24 hour loop: client asks agent, agent asks supplier, supplier answers, agent relays, client discusses it over dinner. Across a US to Europe time difference, that loop rarely closes the same day.
Six questions, six days. And for those six days the client keeps browsing, which is how Sunday’s link turned up.
The commission is identical with two emails or sixteen. What changes is the value of each hour.
Seven questions that follow every Casa de Campo quote
Looking at this thread and the others from the past few weeks, the questions that come after a Casa de Campo quote are nearly always the same seven. Each has a short answer that fits inside the quote itself.
1. Is the spa part of the all-inclusive?
No. It is the thing guests most often assume at a resort of this level, and it is the thing that sits outside. Spa treatments are booked and charged separately.
Said on Thursday, it is one line. Said on Tuesday, it is a spa credit someone has to give away to close.
2. What about riding, tennis, shooting?
This is the good news few people put in writing. Horseback riding is unlimited. So are tennis, the fitness centre and non-motorised water sports, plus one round of skeet shooting per stay and daily family and group activities.
For a family with a ten and a twelve year old, this sells harder than the golf course. It is the paragraph the non-golfing parent reads twice.
3. Are caddies included?
Caddies are mandatory on Teeth of the Dog and Dye Fore and charged separately. On The Links they are not required. I covered how tee times work in more detail in booking golf at Casa de Campo.
The amount matters less than the timing. A caddie fee read in the proposal is destination knowledge. The same fee discovered on the first tee is a hidden cost.
4. What is outside the all-inclusive?
Not much, and it pays to list all of it: Minitas Beach Club (the seven night package already includes one visit per person), SBG at the marina, bottles, minibar, premium spirits and the room service delivery charge.
Sent before anyone asks, that list reads as expertise. Sent afterwards, it reads as small print.
5. Can a round be swapped for something else?
Once confirmed, the five green fee package is non-exchangeable and non-refundable, unused rounds included.
This one has a known trap. Grant an exception one season and the client asks for it as a right the next. A German agency found that out this year: their repeat guest had swapped a round for a treatment for his daughter the previous season. This time the answer was no, and the agency had to explain why last year no longer applied.
Repeat clients do not compare you with the competition. They compare you with what you sold them last time.
6. What if not everyone plays?
This is Saturday night’s question. The one with money attached.
The golf package is per person and mandatory for whoever takes it. It cannot be split. If someone plans fewer than five rounds, their green fees are quoted individually, but only before confirmation. After that there is no way back.
For a family this changes the whole quote. A father who wants three rounds alone and two with his daughter is not one and a half packages. He is two different quotes inside the same room. Done early, it comes out better for the client and nobody pays for rounds they will not play. Done late, someone ends up with green fees left in a drawer, and you know whose phone rings.
Which is why Friday’s «how many are playing?» was not admin. It was the question that set the price.
7. What if they do not show?
The client never asks this one. It is still the one worth hearing before signing.
A no-show is treated as a consumed booking and charged at 100%. What fewer operators know: if the booking was made correctly and paid on time, commission is still paid.
Explained before signature, it protects everyone. Explained afterwards, it is an argument.
The in / out sheet, ready to paste
All of the above fits in one block that sits directly under the price, in the same proposal. Not an annex, not a separate PDF. Right where the client is already looking.
| Included in the seven night package | Charged separately |
|---|---|
| Selected room or villa, with a cart to get around the resort | Spa and treatments |
| Five green fees per person with shared cart | Caddies on Teeth of the Dog and Dye Fore (mandatory) |
| All-inclusive at resort restaurants, drinks and the Oasis cart on course | Minitas Beach Club from the second visit, and SBG |
| One visit per person to Minitas Beach Club | Bottles, minibar and premium spirits |
| Unlimited riding, tennis, fitness, non-motorised water sports | Room service delivery charge |
| One round of skeet shooting per stay | Changes to rounds after confirmation |
| Airport transfers | Unplayed rounds (non-refundable) |
Underneath, three lines the table cannot answer.
Who plays and how many rounds each, because the package is per person and is fixed before confirmation. What happens with a no-show, because it is charged in full and your commission stands if the booking is in order. And whether the client has booked anything directly with the resort, because two tee times for the same guest always surface in arrival week.
Transfers and exact conditions vary with the current offer and the type of accommodation. That is confirmed at quoting stage, with dates on the table.
What changes when the quote answers first
The agent on this thread did everything right. The agent called the client when something was unclear, forwarded each question within hours, fought for the sale against another offer and kept going on Monday. Not many keep that pace.
All that was missing was the list. With it, on Saturday morning the agent would already have had answers to four of the six questions that followed.
That does not guarantee the booking. The competing offer would still have arrived. But it would have reached a client who already had everything clear, not one who had spent three days waiting for answers.
There is something less visible too. When clients get the answer before they ask, they do not think «how thorough». They think «this person knows». Which is exactly what they are paying for when they book through a specialist.
If a cheaper screenshot has ever landed in the middle of a thread like this, the golf package price comparison piece covers how to read it before replying.
If you have a Casa de Campo quote open
Email me at info@globalhemisphere.com with the dates and who is playing. I will send the quote back with the in / out sheet already under the price, in English or Spanish, ready to forward to your client as it is.
So the last question only arrives once.
Free resource for travel agents
The 7-point checklist to fill a golf group
The same one I use with groups at Casa de Campo®, Madrid, Panama, Lanzarote and Playa Granada. PDF, straight to the point.
No spam. Only resources that help you sell more golf.
