Twenty years selling golf for a single hotel. Now I do it for many.

I had spent years successfully representing the hotel I worked for. And at every event, directors from other courses would come up to me: "Mónica, we need what you do for your hotel. But we can't afford someone full-time."

The problem was obvious. Incredible courses that couldn't justify a person dedicated solely to international sales. Salary, holidays, training, travel to trade shows, marketing. Too much weight.

That's when I saw the opportunity. Outsource the same commercial work I did for my hotel. An external team instead of an in-house hire: you save salary, holidays, training, insurance and travel.

And there was more: most of those courses never reached the trade shows that mattered, nor had a presence in the key markets.

That's how Global Hemisphere was born. From a real market need: courses and hotels that needed professional commercial representation, but leaner and more profitable.