THE STORY BEHIND GLOBAL HEMISPHERE
How more than 20 years of experience in hotel commercialization became a solution for the entire golf industry
Year we made the leap
2013
Years of experience before starting
+ 15
It All Started with an Opportunity
In 2013, after more than 15 years working as a commercial director for hotels with golf courses, I realized something that was repeated at every trade fair: other hotels and courses were asking me for help to commercialize, but I couldn't help because I worked exclusively for my hotel.
The Moment of Truth
The turning point
It was a situation that constantly repeated at golf tourism events. I had been successfully representing the hotel I worked for at that time for years, and I saw how directors from other courses and hotels approached me saying: «Mónica, we also need what you do for your hotel, but we don’t have the budget to hire someone exclusively.»
The problem was evident: many incredible golf courses couldn’t afford to have a person dedicated exclusively to international commercialization. It meant fixed salary, vacations, training, travel expenses to trade fairs, marketing…
The opportunity we saw
That’s when we started to see the real opportunity. We could offer the same commercialization service I did for my hotel, but externally. Convert all those fixed costs into an adjustable invoice.
Additionally, we realized something else: many of these courses weren’t reaching all the important events nor had presence in all relevant markets.
Our advantage: cross-selling
But the best part is that we can do cross-selling between our clients. If a German travel agency is interested in Madrid, we can also offer them Casa de Campo. If they like Marbella, we present them other courses in the area. That synergy is impossible when you work for just one client.
Global Hemisphere was born from that real market need: courses and hotels that needed professional commercial representation but in a more efficient and profitable way.
Get to know me
Mónica Díaz Vecino - Founder
Training and specialization
Tourism and International Marketing degree from the University of Deusto. My specialty is commercialization of tourism companies in the golf tourism segment and specific marketing tools that generate real sales.
Operational experience
More than 20 years of experience in commercialization of prestigious hotels and golf courses, both national and international. I have led commercial operations for the promotion and development of major projects.
Featured projects
In my career, my participation in major opening operations, launch and development of new hotel establishments and golf courses stands out. I have also worked on golf sector development in new emerging destinations.
Contact network
Over these years I have managed to create an exclusive network of contacts in the sector, both in Spain and in key international markets. This network is the foundation of the work we do at Global Hemisphere.
Tangible results
I have helped numerous companies in the sector increase their sales and visibility in markets they previously couldn’t reach. My approach has always been to apply practical ideas that generate measurable results.
My methodology
I combine operational experience with deep knowledge of the most relevant international markets. I understand the specific needs of tour operators and agencies specialized in golf.
Who Do We Work With (And Why)?
Hotels with Golf Courses
"We know we need to reach international tour operators, but we don't have the person to create golf content, effective newsletters, nor do we have time for specialized commercialization."
👉 If you need professional commercial representation, we can help you.
Independent Golf Courses
"We don't know how to negotiate commercial agreements with golf tour operators, create specific marketing campaigns for this sector. We lack specialized commercial expertise."
👉 We know exactly those technical needs.
Emerging Destinations
"We are a new golf destination. We don't have all the contacts, we don't know how to create content that works for tour operators, nor do we have presence at specialized trade fairs."
👉 We love developing destinations from scratch.
Travel Agencies
"Our clients ask us for golf trips, but we don't have interesting products, competitive rates, nor do we know the courses that are really worth it."
👉 We can connect you with the best golf offer.
Do You Recognize Yourself in Any of These Situations?
In the end, all these cases have something in common: they need professional commercial representation but without the fixed costs of hiring.
Our differentiator: By representing multiple establishments, we can do cross-selling. If an agency is looking for golf in Madrid, we can offer them the best course in our portfolio. If they need coast, we have perfect options. Synergies that benefit everyone.