It is August. Nobody is writing to you today saying they need Lanzarote for January.<\/p>\n
In three months a good number of them will be asking for the same five things: reliable winter sun, golf that does not eat half the day in a car, a comfortable hotel near the sea, decent food, and a week that feels easy. Without a nine hour flight attached to it.<\/p>\n
By then, everyone is chasing the same tee times and the same rooms.<\/p>\n
That is the whole trick, and it is not much of a trick. The winter programme is decided by whoever puts the idea in the client’s head first.<\/p>\n
If your client already has a destination in mind by November, you are quoting against a decision that somebody else made.<\/p>\n
So the useful question in August is not which destination is best. It is which destination you are able to talk about right now, without preparing anything.<\/p>\n
It is rarely the product. It is that you have not been there.<\/p>\n
You cannot picture it, so you cannot describe it. You have no photographs of your own. You do not know which parts of the island actually matter to a golfer and which are just scenery.<\/p>\n
And nobody has time on a Tuesday morning to become an expert on somewhere they have never seen.<\/p>\n
So the destination stays off the table, and you sell the two or three places you know well. Which is exactly why those two or three are the ones every other agency is also selling in January.<\/p>\n
Less than you think. Three things.<\/p>\n
Not a stock library. Photographs of the courses, the coast and the hotels, cleared for you to publish on your own channels.<\/p>\n
Most agencies stall here. They want to post about a destination, they open a folder of grey images from a supplier’s website, and they close it again.<\/p>\n
Two lines that mean something to a golfer beat two paragraphs of destination copy. A golfer wants to know what he plays, how far it is from his room, and what the weather does in January.<\/p>\n
You already know how to talk to your clients. What you are missing is the material, not the skill.<\/p>\n
Every destination has parts that sell golf and parts that sell holidays. Being able to tell the difference is what separates a proposal that lands from one that reads like a brochure.<\/p>\n
Two courses on the island: Lanzarote Golf and Costa Teguise Golf. Both within a short drive of the main hotel areas, which is the detail that makes a week here simple to organise.<\/p>\n
The island is small. Your group is not spending an hour on the road before every round, and you are not building an itinerary around transfer times.<\/p>\n
Winter is the season, not the off season. Playable weather from November through March is the reason northern European groups keep coming back, and Arrecife has direct flights from the UK and the Nordics, so the journey is short enough for a week that actually feels like a week.<\/p>\n
We went into the winter calendar in more detail in this article for tour operators<\/a>, and into why the island works so well for senior groups in this one<\/a>.<\/p>\n There is now a Lanzarote Social Media Kit built for travel agencies and golf tour operators.<\/p>\n Ready to use images, posts, captions and selling angles. You take them, adapt them if you want, and publish them on your own channels under your own name.<\/p>\n You do not need to visit the island first. You do not need to write anything from scratch. The point of the kit is that you can put Lanzarote in front of your winter clients this week instead of next season.<\/p>\n The current kits for every destination sit in the travel kits section for agencies<\/a>. If you want the Lanzarote one sent straight to you, reply and I will forward it.<\/p>\n \u00abI have never been to Lanzarote, so I do not sell it.\u00bb<\/p>\n That is a fair position, and it is honest. It is also the reason the kit exists.<\/p>\n Nobody expects you to have played every course you sell. What clients expect is that you know what you are talking about when you recommend one, and that part can be handed to you.<\/p>\n If you would rather see it before you sell it, that conversation is open too. Site visits are how most agents end up building a proper Lanzarote programme, and comparing the island against the rest of the Canaries is covered in this article<\/a>.<\/p>\n Now. Clients decide winter destinations in autumn, and the agent who shaped that decision is usually the one who was talking about the destination before the client started looking.<\/p>\n Two: Lanzarote Golf and Costa Teguise Golf. Both close to the main hotel areas, which keeps transfers short and makes a multi round week straightforward to build.<\/p>\n Yes. It is made for agencies to publish on their own channels. Take it, adapt it to your voice, and post it under your own name.<\/p>\n Playable. Winter is the island’s strongest golf season, which is why the northern European programmes are built around those months rather than the summer.<\/p>\n Your client is not asking for Lanzarote today. That is precisely why this is the right week to mention it.<\/p>\n If you want the Lanzarote kit, reply and I will send it over.<\/p>\n Monica Diaz Vecino<\/strong>We made the material so you do not have to<\/h2>\n
The objection I hear most<\/h2>\n
Questions agents ask<\/h2>\n
When should I start promoting winter golf?<\/h3>\n
How many golf courses does Lanzarote have?<\/h3>\n
Can I use the Social Media Kit content as my own?<\/h3>\n
What is the weather like in January?<\/h3>\n
Put it in front of them before they ask<\/h2>\n
\nFounder, Global Hemisphere
\nOfficial Golf Sales Representative
\ninfo@globalhemisphere.com<\/a><\/p>\n